a graph8 company
a graph8 company
Reply rates are 0.5-1%. But 1-5% of your audience clicks through to learn more - and right now, you have no idea who they are. Email-as-Ad-Network captures both layers of intent and turns them into named pipeline.
Trusted by 2,500+ B2B revenue teams
Most outbound programs optimize for one metric: replies. That means 99% of your audience - the people who opened your email, read it, maybe even thought about responding - disappears. You have no idea who was interested, which segments engaged, or which message resonated.
Ten meetings from one channel doesn't tell you anything about product-market fit. You need structured data across segments, messages, and audiences to know what's actually working.
A typical SDR hire takes 3-6 months to ramp. You're paying $80K+ loaded cost per rep before you know if the positioning even works. That's a quarter of runway burned on a guess.
Instantly for sending, Apollo for data, Smartlead for warmup, Zapier for routing, a CRM for tracking. Five vendors, brittle integrations, no single source of truth.
We treat cold email the way a performance marketer treats paid ads: one unified message, broad distribution, measured rigorously, tested monthly. The goal isn't just meetings - it's learning which positioning makes your market move.
Think of this as a warm handshake. Pure 1-to-1.
Think of this as running an ad - except you know every person who clicked.
| What happens | Traditional outbound | Email-as-Ad-Network |
|---|---|---|
| Emails sent | Send emails | Send emails |
| Reply capture | Hope for replies (0.5-1%) | Capture + qualify replies (0.5-1%) |
| Everyone else | Gone. No visibility. | Track landing page clicks (1-5%) |
| Named leads | Only from replies | Named MQLs from every click |
| Learning loop | Optimize blind | Optimize by segment, message, ICP |
| Mid-funnel capture | None | Auto-nurture: LinkedIn, phone, retargeting |
The real value of this program is that you're not just generating meetings. You're getting structured, comparative data on which parts of your audience respond to what kind of messaging.
Your reach. Two emails per contact per month. Six follow-ups for replies, one with a landing page link.
The first intent signal. Some are "I'm interested," some are "wrong person," some are "tell me more." All of it is data. Reply-level response tells you which angles resonate.
The compound signal. Of a 50K send, 500-2,500 will click through to your landing page. They didn't reply, but they were curious enough to look. These people are worth a phone call or a re-engagement sequence.
The conversion event. Comes from two sources: direct replies that convert to a yes, and follow-up on campaign visitors through LinkedIn, retargeting, and phone calls.
Per campaign cycle, monthly
| 50K contacts | 100K contacts | 500K contacts | |
|---|---|---|---|
| Contacts reached | 50,000 | 100,000 | 500,000 |
| Replies (0.5-1%) | 250-500 | 500-1,000 | 2,500-5,000 |
| Landing page clicks (1-5%) | 500-2,500 | 1,000-5,000 | 5,000-25,000 |
| Est. meetings/month | 15-25 | 30-60 | 100+ |
Why low meeting counts still matter: Meeting rates are not immediately countable. Objections, timing, and "not interested" are all part of the data. You're building a map of how your market thinks about this problem.
Every EAN program includes purpose-built landing pages for each campaign. Designed for your specific ICP with spend calculators, ROI tools, and direct meeting booking. Hosted on campaign domains so your main SEO stays clean.
Your main site stays untouched. Campaign pages live on sending domains. Two audiences, one brand, no compromise on either side. Landing page visitors are tracked at no additional credit cost.
B2B contacts in our data
From kickoff to live campaigns
Average inbox deliverability
B2B teams served
The Outbound and Content programs are always included. The TAM Analysis is optional below 50K contacts and required above.
A hands-on workshop where we map your entire addressable market, challenge your assumptions, and produce a data-backed segmentation. Dan runs this personally.
Full campaign infrastructure and execution. Domains, mailboxes, warmup, copy, AI variation, send at scale. Full analytics and reporting in the graph8 platform.
Purpose-built landing pages and assets for each campaign. Designed for the SMB/mid-market buyer with spend calculators, ROI tools, and direct meeting booking.
Most outbound agencies hand you a contract and a "we'll figure out the list later" promise. You bring the contacts, you bring the workflows, you bring the reporting tools. The agency layers labor on top. This program is different on three structural points.
Other agencies require you to buy a separate data subscription (ZoomInfo, Apollo, Lusha) - typically $20K to $50K a year before they can do anything. Here, the matched contact records are part of the program.
Other agencies wire together Instantly + Smartlead + Apollo + a CRM + Zapier + a homegrown reporting tool. Five vendors, brittle integrations, no single source of truth. Here, every workflow runs on one platform.
Other agencies hand campaigns to a junior account manager. Here, you get a founder working directly on your positioning. We treat your PMF question as a strategic engagement, not a campaign ticket.
The bottom line: You can replicate parts of this with five vendors and a junior SDR, but you'll spend $80K+ a year on tooling alone before the first email goes out, and you'll still be the one connecting all the data. This program gives you the contacts, the workflows, the strategy, and the reporting in one fee, with the founder on the deal.
If you're a mid-market company or a funded startup with a defined ICP, Email-as-Ad-Network gives you a controllable pipeline lever - live in 14 days.
Check fit in 20 minutesYou've raised. The board wants a repeatable pipeline engine in 90 days. Hiring 4 SDRs takes 6 months and burns runway. EAN is live in 2 weeks, and you get structured PMF data across 3-5 ICPs in parallel.
Best for: $1M-$50M ARR teams testing GTM motions
Your SDR team caps at the volume of conversations a human can have. Use EAN to scale outbound past what hiring can match - with named MQLs from every campaign and attribution down to the subject line.
Best for: teams scaling outbound beyond SDR capacity
This is the fastest live timeline in the category. Most outbound shops need 4 to 6 weeks because they're stitching tools together. Here, infrastructure and workflows are pre-wired, so the only real work is positioning, copy, and list build.
ICP workshop or segment selection. Domain purchase and DNS. Mailbox provisioning begins. Landing page design kickoff.
Mailbox warmup running in parallel. Contact lists built and verified. Campaign copy written. Landing pages deployed on sending domains. Reply classification and visitor workflows configured.
First campaigns sending. Reply monitoring and sentiment classification active. Landing page tracking live. Meetings start booking.
New messaging angle each month. Updated landing pages. Performance review. Segment refinement. Re-engagement workflows adjusted based on data.
PMF reads come in waves. Here's what you'll know by when.
First reply patterns visible. Open rates stable. Initial sentiment distribution forming. You can already see whether the message is landing.
Statistically meaningful reply data on the first message angle. Clear signal on whether to scale, kill, or iterate. Objection patterns mapped.
Two angles tested. Comparative performance across segments. First read on which audience pulls hardest. Pipeline health visible.
Three messaging tests complete. Winning angle + winning segment identified. Quantified positioning thesis ready for your raise deck.
Pricing is built from three blocks: a one-time setup, a fixed monthly service fee, and credits that scale with volume. The only real choice is the scale you want to test at.
The asymmetry: A Series A round typically allocates six to twelve months of GTM runway just to answer the PMF question. Usually a CRO hire plus an SDR plus a stack of tools, all before the first usable signal arrives. This program answers it for the cost of one SDR month, with structured comparative data instead of anecdotes, and a quantified positioning thesis ready for your raise deck.
Everything runs through graph8. Real-time access to every metric, campaign, and contact interaction.
A structured outbound program that treats cold email like a performance marketing channel. Instead of optimizing only for replies (0.5-1%), we add a second layer: tracked landing pages that capture clicks (1-5%). Combined, you get 2-6% of your audience turning into actionable pipeline per campaign cycle - with named contacts, not anonymous traffic.
It's your campaign's ad creative. Each landing page is built for a specific ICP segment, hosted on a campaign domain (not your main site), and includes ROI tools, spend calculators, or value propositions tailored to that audience. Every click is tracked and attributed to the contact. Visitors who don't book get cycled into automated follow-up sequences.
An SDR gives you one person having conversations. This program gives you structured, comparative data across your entire addressable market. You learn which message moves which audience, at scale, in weeks - not quarters. And you don't burn $80K+ in loaded SDR cost before you know if the positioning works.
No. Everything runs on separate campaign domains with their own DMARC/DKIM/SPF configurations, pre-warmed mailbox pools, and AI-managed sending volume. Your primary domain is never touched.
Campaigns are live by day 14. First reply patterns visible by week 3. Statistically meaningful data by week 5. Two messaging angles tested by week 8. Quantified positioning thesis by week 12.
Contacts are included. We pull from graph8's 750M+ contact database - names, titles, companies, work emails, LinkedIn. You do not pay credits per contact. The only contact-level cost is email verification (1 credit each, one-time) so you only send to deliverable addresses.
No annual lock-in. The program runs in 3-month cycles because that's how long it takes to get statistically meaningful data across multiple messaging tests. But you can pause or exit at the end of any month.
Book a 30-minute call. We'll review your ICP, sketch the campaign plan, and quote you on the spot. No slide deck.